Before you begin your job search campaign you must have a Personal Marketing Strategy. A personal marketing strategy provides you with a game plan for your job search campaign.
You should look at the job search as a marketing campaign, with you, the job seeker, as the product. Every product, even the best ones, won’t succeed without a strong marketing strategy. This begins with a comprehensive, yet flexible plan. First you must know to whom you are marketing. You must identify the types of employers who would be looking for an employee with your qualifications. Are they all within a certain industry? Are there many industries that hire employees with your background?
Career Management – Locating Job Leads
Next, you must decide what sources you will use to locate potential employers. Everyone you speak to will have a different opinion on this. Some people feel that classified ads are a waste of time and that networking is the only way to go. Others believe that executive recruiters will get them the job they want. To use an old cliche, you should leave no stone unturned. Use all methods of tracking down potential employers.
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