Essentials of Entrepreneurship and Small Business Management
This fifth edition of the popular book introduces you to the processes of new venture creation and the critical knowledge needed to manage your business once it is formed. With the help of this book, readers can follow their dreams of becoming successful entrepreneurs. Topics include: the challenges of entrepreneurship, building a business plan, marketing considerations, e-commerce and the entrepreneur, advertising and pricing for profit, financial considerations and managing cash f…
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September 23rd, 2009 at 1:06 am
If you are you need this book! This is a time tested book published by emminent textbook publisher Prentice Hall. It includes a dedicated web site, and numerous useful links to relevant small business sites. I found the complete chapter summaries with quizzes particularly helpful to my do it yourself learning methods; this 4th edition is packed with easy to use teaching and learning resources! I now own my own business and still find this book a great reference. Fully indexed at about 600 extra big pages, it covers just about everything. You may not need another business book!